Omar Figueroa is speaking at the 3rd Annual Wine & Weed Symposium to be held in Santa Rosa, CA. This event explores the collaborative opportunities that exist between the two industries and features speakers from both sides. A brief description of Omar’s presentation is below.

Leveraging Your Brand Equity; Wineries Partnering with Cannabis

Is your winery’s brand equity transferable to the cannabis industry and specific products in particular? What about cannabis and winery events? What results have we seen so far? What are the pitfalls you should avoid? Can these two industries collaborate to drive more tourism?

This session, featuring subject matter experts, will look at the early results of wineries who have partnered with cannabis companies and other collaborations we can expect going forward.